During these uncertain times, startups need to adapt to the current situation and to adjust their products and find ways to be useful. How to bring the most of it and how to develop a deeper understanding of your value and how to co-create new economic, social and environmental benefits for your business in the time of social transformation. The very first KEEN Forum event this year was held virtually on 22nd of April, 2020. New challenge for all of us, but a way to keep on networking. Many thanks to our Cranfield University colleague Orsolya Ihasz for a great workshop.
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Rethinking Business Models for a sustainable future workshop training materials! You can see it here!

About lecturer
Orsolya Ihasz is a researcher, educator and advocate for social change and holds a position as Enterprise Technology Lead for Cranfield University. She is a member of the Centre for Science and Policy, Cambridge Grand Challenges Initiative and actively involved in the work of the Institute for Sustainability Leadership at Cambridge to support entrepreneurial ventures geared towards finding solutions to the UN sustainable development goals. Prior to her research, she spent 12 years’ in entrepreneurship education at the University of Cambridge Judge Business School helping researchers reconnect with purpose and practice through their academic work and co-funded Cambridge Inner Game Leadership. She has also worked as a policy advocate with Department for International Development, the EU DG Youth, and the UN to promote youth-participation within policy.
Orsi is passionate about making the world a kinder, more educated, equal place for all. She believes that access to healthcare and knowledge is a basic human right and (responsible) innovation is a great vehicle to support this call. Her current research contributes towards understanding the role of social systems in the diffusion of innovation in low resource markets including the world’s poorest 3 billion. This work focuses on the WHO’s Be He@lthy, Be Mobile digital health initiative – the first UN initiative to use population-wide mHealth prevention services at scale and is the largest scaled mHealth initiative for noncommunicable diseases (NCDs) in the world to date.
Orsolya Ihasz is a researcher, educator and advocate for social change and holds a position as Enterprise Technology Lead for Cranfield University. She is a member of the Centre for Science and Policy, Cambridge Grand Challenges Initiative and actively involved in the work of the Institute for Sustainability Leadership at Cambridge to support entrepreneurial ventures geared towards finding solutions to the UN sustainable development goals. Prior to her research, she spent 12 years’ in entrepreneurship education at the University of Cambridge Judge Business School helping researchers reconnect with purpose and practice through their academic work and co-funded Cambridge Inner Game Leadership. She has also worked as a policy advocate with Department for International Development, the EU DG Youth, and the UN to promote youth-participation within policy.
Orsi is passionate about making the world a kinder, more educated, equal place for all. She believes that access to healthcare and knowledge is a basic human right and (responsible) innovation is a great vehicle to support this call. Her current research contributes towards understanding the role of social systems in the diffusion of innovation in low resource markets including the world’s poorest 3 billion. This work focuses on the WHO’s Be He@lthy, Be Mobile digital health initiative – the first UN initiative to use population-wide mHealth prevention services at scale and is the largest scaled mHealth initiative for noncommunicable diseases (NCDs) in the world to date.