NOTE! GMT time zone (UK)
1. Case-writing Workshop: Writing Teaching Cases:
Tuesday 13th April 09:30 – 12:30 GMT
Dr David Molian, Cranfield School of Management
Agenda
Case study. Brewing a Partnership: Adnams and The National Trust (attached)
Case study. Argos: a Catalogue of Woes?(attached)
About the tutor:
David Molian was educated at the universities of Oxford and Aix-en-Provence, and holds an MBA from Cranfield School of Management. He undertook doctoral studies at Imperial College, London.
He trained as an advertising copywriter and spent his commercial career in the media industry, in advertising, design and journalism. Subsequently he developed his own case-writing consultancy and worked for many commercial clients, including Unilever, Diageo, Cadbury-Schweppes [now Mondelez] and Shell. He is the joint editor of the European Casebook on Entrepreneurship and New Ventures [Prentice-Hall]. Case studies which he has written or co-authored have won numerous EFMD prizes and are widely taught in UK and other business schools. He is a case referee for the European Case Centre.
He has served as full-time faculty, specialising in entrepreneurship, at Imperial College, Cranfield School of Management and, as visiting faculty, at London Business School and Insead. He retired from Cranfield in 2015, where he remains a Visiting Fellow. Today he describes himself as a commercial writer and continues to write and edit case studies for clients such as Cranfield and the Judge Business School, Cambridge University.
2. Conducting Rigorous Case Study Research
Tuesday 13th April, 2021 13:30-17:30 GMT; The session is scheduled for 4 hours, including group assignment work and a break.
Speaker: Keith Goffin, Research Professor at Stockholm School of Economics / Emeritus Professor of Innovation and New Product Development at Cranfield School of Management.
Many areas of management practice are developing fast and so exploratory research is often appropriate. Case study research is an important methodology for exploratory research; to study phenomena and develop theory. Unfortunately, case research is often applied poorly, resulting in many journals rejecting case-based papers. This workshop aims to give doctoral and early-career researchers new perspectives about when and how to apply case research. The workshop includes material from recent studies in the innovation management field (Goffin et al, 2019; Perks and Roberts, 2013) but will go further, covering ongoing research into how to craft case research for publication. The online format will include presentations, discussions, examples from exemplary papers, and practical recommendations on how case study research can be prepared for publication in top journals.
Agenda
13:30 Welcome and explanation of the workshop aims and structure
13:45 Explanation and discussion of the study Goffin et al (2019)
14:30 Break
14:45 How to present and interpret case study research
15:30 Random breakout groups (of six people):
- Apply CASET to Davis and Eisenhardt (2011) and Goffin (1998) and discuss their conclusions on both the template and the quality of the case study research in the two papers
- Analyse what the differences in both the way two papers present and interpret their results
16:30 Plenary discussion
- Should CASET be considered a check on hygiene factors?
- What can we learn from a close examination of presentation and interpretation?
- What examples of presentation and interpretation ‘best practice’ can we identify?
- How do we avoid the ‘template trap’?
- How to apply the ideas in our own research
17:30 Finish
Pre-readings:
3. Teaching business and management using case studies.
Wednesday 14th April, 2021 14:00-18:00 GMT; The session is scheduled for 4 hours breaks
Dr Stephanie Hussels, Cranfield School of Management
About the tutor:
Stephanie Hussels is the Director of the Bettany Centre for Entrepreneurship, the entrepreneurial hub at Cranfield University, and the Director of the Business Growth Programme (BGP), the longest established owner-manager programme in the UK.
She teaches a wide range of entrepreneurial topics and quantitative research methods on executive, graduate, and doctoral levels. In addition to her experience at Cranfield, she has gained numerous experiences in teaching at foreign universities, such as the ESMT Berlin, IEEM Montevideo in Uruguay, the Prince Mohammad Bin Salman College (MBSC) in the Kingdom of Saudi Arabia, Beijing Normal University in China and Muscat University. She has written several prize-winning case studies and is now frequently asked to give talks about case study writing and teaching.
Tuesday 13th April 09:30 – 12:30 GMT
Dr David Molian, Cranfield School of Management
Agenda
- Why write Case Studies?
- Choosing your subject matter
- A typology of teaching cases
- How to write cases that students engage with
- The role and format of the Teaching Notes
Case study. Brewing a Partnership: Adnams and The National Trust (attached)
Case study. Argos: a Catalogue of Woes?(attached)
About the tutor:
David Molian was educated at the universities of Oxford and Aix-en-Provence, and holds an MBA from Cranfield School of Management. He undertook doctoral studies at Imperial College, London.
He trained as an advertising copywriter and spent his commercial career in the media industry, in advertising, design and journalism. Subsequently he developed his own case-writing consultancy and worked for many commercial clients, including Unilever, Diageo, Cadbury-Schweppes [now Mondelez] and Shell. He is the joint editor of the European Casebook on Entrepreneurship and New Ventures [Prentice-Hall]. Case studies which he has written or co-authored have won numerous EFMD prizes and are widely taught in UK and other business schools. He is a case referee for the European Case Centre.
He has served as full-time faculty, specialising in entrepreneurship, at Imperial College, Cranfield School of Management and, as visiting faculty, at London Business School and Insead. He retired from Cranfield in 2015, where he remains a Visiting Fellow. Today he describes himself as a commercial writer and continues to write and edit case studies for clients such as Cranfield and the Judge Business School, Cambridge University.
2. Conducting Rigorous Case Study Research
Tuesday 13th April, 2021 13:30-17:30 GMT; The session is scheduled for 4 hours, including group assignment work and a break.
Speaker: Keith Goffin, Research Professor at Stockholm School of Economics / Emeritus Professor of Innovation and New Product Development at Cranfield School of Management.
Many areas of management practice are developing fast and so exploratory research is often appropriate. Case study research is an important methodology for exploratory research; to study phenomena and develop theory. Unfortunately, case research is often applied poorly, resulting in many journals rejecting case-based papers. This workshop aims to give doctoral and early-career researchers new perspectives about when and how to apply case research. The workshop includes material from recent studies in the innovation management field (Goffin et al, 2019; Perks and Roberts, 2013) but will go further, covering ongoing research into how to craft case research for publication. The online format will include presentations, discussions, examples from exemplary papers, and practical recommendations on how case study research can be prepared for publication in top journals.
Agenda
13:30 Welcome and explanation of the workshop aims and structure
13:45 Explanation and discussion of the study Goffin et al (2019)
14:30 Break
14:45 How to present and interpret case study research
15:30 Random breakout groups (of six people):
- Apply CASET to Davis and Eisenhardt (2011) and Goffin (1998) and discuss their conclusions on both the template and the quality of the case study research in the two papers
- Analyse what the differences in both the way two papers present and interpret their results
16:30 Plenary discussion
- Should CASET be considered a check on hygiene factors?
- What can we learn from a close examination of presentation and interpretation?
- What examples of presentation and interpretation ‘best practice’ can we identify?
- How do we avoid the ‘template trap’?
- How to apply the ideas in our own research
17:30 Finish
Pre-readings:
- Goffin, K., Åhlstrom, P., Bianchi, M. And Richtnér, A., “State-of-the-Art: The Quality
of Case Study Research in Innovation Management”, Journal of Product Innovation Management, Vol. 36, No. 5, September 2019, pp586-615 [electronic copy attached – this is open source and can be shared further]. - Davis, J.P. and Eisenhardt, K.M. (2011) “Rotating Leadership and Collaborative Innovation: Recombination Processes in Symbiotic Relationships”, Administrative Science Quarterly, 56(2), pp159-201.
- Goffin, K. (1998), “Evaluating Customer Support during New Product Development—An Exploratory Study”. Journal of Product Innovation Management, Vol. 15, No. 1, January 1998
3. Teaching business and management using case studies.
Wednesday 14th April, 2021 14:00-18:00 GMT; The session is scheduled for 4 hours breaks
Dr Stephanie Hussels, Cranfield School of Management
About the tutor:
Stephanie Hussels is the Director of the Bettany Centre for Entrepreneurship, the entrepreneurial hub at Cranfield University, and the Director of the Business Growth Programme (BGP), the longest established owner-manager programme in the UK.
She teaches a wide range of entrepreneurial topics and quantitative research methods on executive, graduate, and doctoral levels. In addition to her experience at Cranfield, she has gained numerous experiences in teaching at foreign universities, such as the ESMT Berlin, IEEM Montevideo in Uruguay, the Prince Mohammad Bin Salman College (MBSC) in the Kingdom of Saudi Arabia, Beijing Normal University in China and Muscat University. She has written several prize-winning case studies and is now frequently asked to give talks about case study writing and teaching.